Ten to ten.
A limited-edition collection of ten pieces.
Seasonally developing a series of limited-edition capsule collections of ten pieces, produced consciously in batches of just ten units of each design.
Ten garments for ten women.
Ten to ten.
10 to 10 was founded by Alejandra Salvatore and Sandra Barradas, the brand was born as the extension of a series of conversations developed while they started sharing common activities in Porto in 2021.
A conversation about how women see themselves, how they see other women and the barriers we create ourselves. These ideas built the first drafts and the bases of the brand concept design. As a way of self-expression, gracefully embracing all body shapes and ages, the designer duo invites other women to take part in that conversation in which the garments are the final translation of a common language.
Low impact local production, conscious material selection and a fit that suits all silhouettes, are the starting point for the brand´s everyday clothes collection that will evolve season after season. Atemporal pieces that can be cherished for years and restyled to express individuality.
Alejandra Salvatore is an Argentinian-Italian Architect and Designer who after living abroad for more than twenty years is now based in Porto, Portugal.
Architect from FADU University of Buenos Aires she developed her architectural professional career during 15 years. After finishing in 2005 a Masters in Fashion Design at the IED, Istituto Europeo di Design in Madrid she founded with two partners a Fashion & Design brand called Antiatoms, designing Fashion Collections, Accessories, Design Objects and Art Installations.
Later in 2010 after her son was born, she designed a Kids Collection and developed the Kids & Home award winning brand Severina Kids.
Alejandra´s Designs has been featured in international press such as Vogue Spain, Vogue Russia, Sweet Paul Magazine, Nido, Babiekins, Marie Claire UK and Marie Claire Enfants Italy among others.
Sandra Barradas was Born in Alentejo, mother of two girls and founder of the kid’s fashion brand Cherrypapaya. A Textile Engineer from UBI and an MBA in Marketing from Universidade Católica Porto, prior to her university studies she attended Fashion Design at IADE, experience that has had a great impact on her personal and professional journey.
Her first job in the textile industry was at a garment factory in Braga, as Production Manager and later as Commercial Developer for several sportswear brands. In 2.000 she moved to Porto to work in one of the biggest production management agencies called ORGANTEX and during 12 years she was the Account Manager for Nike Sportswear in Portugal.
After a very busy professional period, she decided to take two sabbatical years prior to the pregnancy of her first child, and with the birth of her second daughter, her kids fashion brand Cherrypapaya was born as well.
Sandra´s collections were shown in PlayTime Paris, Pitti Bimbo, and Portugal Fashion. Her work was featured in international press such as Milk Magazine, Luna, Babiekins, Kidswear and Collections among others.